Friday, September 10, 2010


Karl Lagerfeld

Karl Lagerfeld canceled his Lagerfeld Pret A Porter show that was scheduled for October 3rd, during Paris Fashion Week. Instead of stressing over organizing the show, the creative director has decided to use the upcoming months to focus on a new collection. The collection, known as Masstige, is based on the idea of “mass elitism.” Masstige marks Lagerfeld’s decision to have a less centralized role in Chanel and to create his own signature commercial line. His new creations will be available online by Fall 2011. Lagerfeld is in the perfect position to create something of his own. Do we sense Karl's possible exit at Chanel to pursue his own interests.....maybe a new creative director at Chanel is in the cards in the near future.........

On another note though, Lagerfeld swore he was not about to make the transition from couture to high street after his collaboration with H&M. Will he be able to seduce and placate the masses with this collection? After all when Apax acquired Tommy Hilfiger (who owned the Lagerfeld brand)  they conspicuously left out the Lagerfeld brand in the deal. In fact for a few seasons now he has been limited to designing only menswear. So just maybe Lagerfeld has seen the writing on the wall and has made a concerted effort to democratise his line? I can't help but smile thinking of his comment post his collaboration with H&M:
'They did not make the clothes in sufficient quantities. I find it embarrassing that H&M let down so many people… I don’t think that is very kind, especially for people in small towns and countries in Eastern Europe. It is snobbery created by anti-snobbery.'
Let's hope that the democratisation of his line extends to countries further then Eastern Europe.

Having said that. Lagerfeld not showing,  could just mean that the designer would rather focus on delivering a collection that is strong without having to compromise it by rushing into a show......something many designers showing at fashion week in SA could learn from.....

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