Thursday, September 16, 2010


We decided to have fun this season with our campaign. Again we worked with Simon Deiner to create a few visuals which spoke of high glamour, sex appeal and gave people something to talk about.

I chose Elana Drago and Ru Essop from Max models to shoot the campaign with Maxim Budnick as the male protagonist.

The garments this season ranged from swimwear which was very lingerie inspired and had loads of fine lace overlaid in certain sections.

The evening dresses are simple in line but the fabrics are luxurious and sophisticated. We love this degrade paillette sheath dress in our collection.

We had great fun but we chose to shoot on a day that was freezing!

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