We decided to have fun this season with our campaign. Again we worked with Simon Deiner to create a few visuals which spoke of high glamour, sex appeal and gave people something to talk about.
I chose Elana Drago and Ru Essop from Max models to shoot the campaign with Maxim Budnick as the male protagonist.
The garments this season ranged from swimwear which was very lingerie inspired and had loads of fine lace overlaid in certain sections.
We had great fun but we chose to shoot on a day that was freezing!