Tuesday, September 14, 2010

TOM FORD LAUNCHES WOMEN'S READY TO WEAR

TOM FORD BACKSTAGE

It was possibly the most coveted invitation this season and only the those that sat within the upper echelons of fashion were invited to a showing of Tom Ford's collection for women. After a break of 6 years Ford has returned to the stage with a collection of garments that would be best described as immaculately styled with intense glamour. The collection was luxurious with a strong leaning towards the 1920's in styling. Ford used iconic women together with the top models in the world to launch the collection. Beyonce, Lauren Hutton and Daphne Guinness joined some of the most beautiful faces in the world to launch a collection that just about upstaged the entire New York Fashion Week. Hammered gold metal jewellery added to the sleek and tight silhouettes.

What was the pre-requisite to entry at the show? NO CAMERAS! The only person allowed to shoot the collection was Terry Richardson. When asked why he didn't allow cameras to the show Ford said that fashion had become overexposed in recent years, in part because of Internet technology and a focus on celebrities. 
“I want fashion to be fun again, like it was in the ’60s,” he said. “You couldn’t wait to get the clothes and put them on, and I think we’ve lost that.”
Having said that Cathy Horyn of the New York Times managed  to sneak in a picture or two with her mobile phone
Beyonce at TOM FORD
The collection will not be all that cheap and will range from about U$ 3500 for a suit to U$20 000 for an evening dress. Nothing less expected from the man who brought back the desire to be surrounded by luxury during his stint at Gucci and YSL.

No comments: